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AN open Letter

17 September, 2006

An Open Letter

Dear General Mills, Kellogg’s, et.al.,

I am confused. You make breakfast cereals like Special K, Total, and Cheerios without tons of added sugar and no sugar coating. They taste just fine to many of us, but are a little boring, and kind of a pain, because to make them not-so-boring, we have to add our own fruit. Then, you come out with the idea of adding freeze-dried berries (one of the joys of my childhood) to your cereal. Woo and hoo! Problem solved! Except that, for some reason, you also decided to add a sugar coating to the cereal. You couldn’t just dump in the fruit? What makes you think that the people who choose cereal without sugar will either: a) not want the fruit, or; b) all of a sudden want a bunch of added sugar? What kind of dumbasses are you?

Sincerely,

ADM

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3 Comments leave one →
  1. 18 September, 2006 11:02 pm

    I think you need the UK versions. To the best of my knowledge (I can’t tell because Kellogg’s US pages don’t give the detailed breakbown of ingredients by amount) they don’t add any extra sugar on the flakes. They certainly weren’t adding any extra sugar when I was still trying to get into my old jeans last year by eating red berry Special K.Of course, not eating the Special K with Gold Top Milk (or drining my coffee with Gold Top) might have been rather more useful than the Special K alone . . . as might not have just being on holiday at a variety of hotels in Austria where the weissbier was a lot better than the food ;-)Were I anywhere nere you when I’m over the pond next week I’d drop off a packet of the UK-style version so you could do a test, but I’m going to be well to your west.

  2. 19 September, 2006 2:42 am

    I’ve been doing that Special K diet. I’ve found the only way I can stand regular Special K is with Vinalla Silk over top.

  3. 19 September, 2006 3:13 am

    I find that a bowl of cereal doesn’t do it for me, unless it’s muesli. Guess that means I need to run more.

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